Monday, 18 April 2011
Reader Profile
Our audience will be between ages 16-28, we have decided to choose this age range because after research NME’s target audience is 17-30 and the average age of their reader is 24. We predominately target our magazine at a male audience because after consumer research we found mostly males favoured Indie music and most indie band members are male.
To suit our magazine to our specific audience we will take into consideration the type of font we use, eg. We would not choose a swirly pink font (Curlz MT)We would also choose ‘gender free’ colours and mainly male models wearing fashionable clothes between the ages 16-28, this allows the audience to connect with the models and subject of the magazine.
Distributing our Questionnaire
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| A print screen of our Questionnaire being sent from Yahoo Mail |
I used my Yahoo Mail account to e-mail our Music Questionnaire too members of our class, friends and family. I made our questionnaire easy to respond too via e-mail using terms such as 'delete as appropriate' this makes it easy and more welcoming for our audience, this also makes it easier for us to collate results.
We received 5 results via e-mail but this was not a large enough range of results, we then printed and manually handed out our Questionnaire to the rest of our class and teachers. We found we received more results from this as this is the standard form people are used to, yet the data was harder for us to analyse and the results had to end up on the computer anyway, yet we now have all the results we need and can begin to decide our reader profile from the results of our questionnaire.
Initial Questionnaire
1) Who was your favourite artist/ band of 2010?
2) What music genre’s do you consider as your favourite? Number in order of preference 1= Favourite 6= Least favourite
Pop
Indie
Rock
Metal
Folk
Electronica/ Synthpop
3) Do you show an active interest in chart music? Delete as appropriate
Yes
No
4) Where do you find out local show information? Delete as appropriate
Internet
Magazines
Flyers
Radio
Other (please specify)
5) How often do you purchase music related magazines?
6) What is your favourite music magazine on the market at the moment?
NME
Kerrang
Q
Vibe
Other (please specify)
7) How much would you be willing to pay for a weekly music magazine?
8) What type of articles would you like to see in a music magazine?
Interviews
Reviews
Show information
Advertisements
Other (please specify)
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